CS: Horizon Organic | Jeff-Fisher

Project:

Horizon Organic

Client :

Target

Horizon Organic

Role :

Art Direction

Graphic Design

Components :

Art Direction

UI/UX

Email Marketing

Web Design

Social Media

Print Mailers

Mobile Design

Display Ads

Project Brief:
Design Horizon Organic marketing assets and brand page on Target, informing guests about the benefits of organic products.

Horizon Organic wanted to drive awareness and boost sales of their line of organic dairy products. Via targeted ads onsite, programmatic ads off-site and social media, customers were driven to a brand page on Target.com featuring educational elements, influencer stories and sub-categories.

I designed and created the key visuals which were executed across several different platforms including, landing page design, social posts, banner ads, emails, promotional print pieces and push notifications.

Assets:

Sketch and Low Fidelity Wireframes

Following an initial kick off with Project Managers, we developed wireframes based on the requested features. These were sketched by hand then low fidelity wireframes were created using Target's proprietary modules. Once approved internally, these were sent to the client.

Stock Imagery

Using stock photography, Target's internal image assets and design cues from Horizon's website, the look and feel was further developed.

Desktop Brand Page

Upon wireframe approval by the client, pixel perfect final designs were created for sign off. Multiple rounds of approvals happened at this stage. At this point, Horizon added additional features to be added as well as a finalized list of products.

Mobile Brand Page

Mobile versions were approved as well. Both Desktop and Mobile assets were produced, then implemented using Target's proprietary platform, SlingShot.

Final Mobile and Desktop Brand Page

In context on mobile and tablet devices.

Targeted Ad Placements

Working in conjuncture with the desktop and mobile pages, on and off-site targeted ad placements were developed. Created using the same design cues for a consistency, traffic was driven to the Brand Page.

Social Media Ads

Video and Facebook carousel ads were created and scheduled in Opal.

Back to School Brand Page

The initial Brand Page was a success, the basic framework was adapted and reused for back to school and influencer campaigns as well.

Results:
Horizon Organic was excited with the results.

Increased sales quarter over quarter.
Reported increase in social media engagement over previous campaigns.
Maintained 100% consistency in brand recognition across various platforms.
Brand page was repurposed for additional campaigns including Back to School.

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JEFF FISHER

Horizon Organic